Challenge:
Bhive needed a distinct brand identity that resonated with gen Z and millennial women, while positioning itself as a tech-forward solution in haircare. The web app design needed to be both functional and intuitive, especially with the integration of AI interactions.

Solution:
I immersed myself in Bhive's market and audience to create an identity that would resonate with consumers and supports Bhive’s growth. Inspired by the concepts of empowerment and personalisation, the identity exudes confidence and diversity, highlighting individuality alongside Bhive’s AI-driven solutions. Using the bold, contemporary typeface PP Right Grotesk, paired with vibrant green and contrasted with authentic portraits of diverse women, the design underscores Bhive’s commitment to inclusivity.

The web app design prioritises user experience, making product discovery, personalised recommendations, and AI interactions easily accessible. The intuitive interface encourages exploration and engagement.

Impact:
Bhive has quickly established itself as a relatable and innovative brand, with users describing the app as “so cool” and “love it.” The web app’s intuitive design drives engagement, with users actively exploring features, interacting with Maz AI, making purchases, and sharing Bhive with others. As one user shared, “Really enjoyed Bhive and Maz AI was really helpful! I’ve shared Bhive with friends who also loved it.” This enthusiasm is reflected in Bhive’s 73% return rate, 23% weekly user growth, and 9.3/10 recommendation rating.

Beyond individual users, Bhive is gaining industry recognition, attracting interest from Boots, M&S, Dyson, and Revlon for their B2B offerings. Anna Braithwaite, M&S Marketing Director, highlighted Bhive’s impact: “Finding truly personalised solutions is what it’s all about. We’d love to partner and get you on board.”